Executive Master in Artificial Intelligence and Digital Transformation in Tourism
Online Master 
| Full Time 
English 
6 months
Executive Master in Artificial Intelligence and Digital Transformation in Tourism
Euroaula was founded in 1987 with a vision to be a leader in tourism education. With more than 30 years of experience, Euroaula has consistently delivered high-quality training programs that are both innovative and industry-relevant.
With a strong focus on the evolving needs of the tourism sector, we are committed to preparing our students for the challenges and opportunities that lie ahead in this dynamic field.
Who is this Executive Master Degree for?
- Tourism Industry Managers: Prepare to lead your teams through the changes and challenges of the digital age.
- Executives and Business Owners: Expand your professional competencies and develop a forward-thinking business vision.
- Branding and Marketing Specialists: Update your skills with the latest in digital marketing and data analytics.
- Students and Emerging Professionals: If you're planning a career in tourism, this Master will equip you with the skills to be a game-changer in the industry.
- Tourism Sector Employees: For those with the ambition to take on new challenges, especially those related to digital transformation.
Date: October 2024
ENROLMENTS AVAILABLE!
Executive Master in Artificial Intelligence and Digital Transformation in Tourism Program Summary
Executive Master in Artificial Intelligence and Digital Transformation in Tourism Programme Features
Tourism Business Cases
Each module is complemented by a real-world Tourism Business Case, allowing you to apply what you've learned in a practical context.
Live Weekly Classes
Our live classes ensure that you are always up-to-date with the latest trends and technologies. All sessions are recorded for those who cannot attend in real-time.
Industry Collaborations
We partner with leading companies in the tourism sector to provide guest lectures, hands-on projects, demos, and more.
Additional Learning Pills
Enhance your skills further with additional mini-courses on topics like creativity, communication, and leadership.
Tailored Practical Projects
Projects can be adapted to meet your specific interests and career goals, offering a personalized learning experience.
Innovative Curriculum
Our cutting-edge curriculum sets us apart, as there are few programs that offer such a specialized focus.
Optional Barcelona Campus Visit
Students have the opportunity to visit our central Barcelona campus for a week, possibly organized by event management students.
Social Learning and Networking
The course encourages collaboration and networking among students and with professionals in the industry.
Continuous Assessment
We believe in continuous assessment rather than final exams. Your progress is monitored through regular assignments, group projects, and active participation.
Executive Master in Artificial Intelligence and Digital Transformation in Tourism Plan of Study
Core Modules
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Digital Tourism Fundamentals: Understand the basics of digital technology in tourism, including online booking systems, digital marketing, and customer relationship management.
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Digital Marketing and Content Strategy: Learn how to create compelling content and marketing strategies that resonate with your target audience.
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Customer Experience and Personalisation: Dive into the psychology of the customer and learn how to create personalized experiences that exceed expectations.
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Leading Change in Digital Transformation: Equip yourself with the leadership skills needed to drive digital transformation initiatives within your organization.
Data & AI Modules
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Fundamentals of Artificial Intelligence: Get a solid foundation in AI, including machine learning, natural language processing, and robotics.
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Big Data and Tourism Analytics: Learn how to analyze large sets of data to make informed decisions and predict trends in tourism.
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Personalisation and Customer Experience through AI: Discover how AI can be used to create highly personalized customer experiences.
* Euroaula reserves the right to modify the content of this program at any time.
Executive Master in Artificial Intelligence and Digital Transformation in Tourism Access and Enrollment
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Copy of your passport / DNI (ID)
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Motivation letter or Personal Statement
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Current curriculum vitae
- Profile with experience in the tourism and Digital sector
Executive Master in Artificial Intelligence and Digital Transformation in Tourism
Careers
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Tourism project manager in corporate, global and/or digital innovation environments.
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Project Manager of digital transformation in tourism organizations and companies.
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Designer of digital tourism products and services.
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Digital Marketing project manager in tourism.
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Designer of tourist consumer experiences.
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Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
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Tourist entrepreneur.
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Tourism intrapreneur.
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Freelance professional and/or consultant in sectors linked to innovation in tourism and digital transformation.
- Digital Transformation Manager in tourism companies.
- Data Analyst or Consultant in the tourism sector.
- AI Project Manager in tourism companies.
- Innovator and digital strategist in travel and tourism companies.
Executive Master in Artificial Intelligence and Digital Transformation in Tourism Job Opportunities & Internships
There are no compulsory internships. However, as we are a private school, we manage the internship agreement so that you can do the internship in the sector adapted to your profile and professional needs.
Some of the experts you will meet in the programme:
Joao Freitas: Director of Growth & Partnerships @ Host Hotel Systems, Trainer at Tourism Portugal - linkedin
Ezequiel Astrada - linkedin
Karen Quipusco: Researcher & Strategist of Tech-Travel & Hospitality - linkedin
Albert Pérez: Trainer, consultant, communicatory co-founder of the podcast "Hospitalidad Emprendedora” - linkedin
The degree earned by Euroaula, Tourism School Barcelona, is an Euroaula specific title. Euroaula has been training future tourism professionals for over 30 years.
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